Soft Seeded SSL Graphs for Unsupervised Semantic Similarity-based Retrieval

Semantic similarity based retrieval is playing an increasingly important role in many IR systems such as modern web search, question-answering, similar document retrieval etc. Improvements in retrieval of semantically similar content are very significant to applications like Quora, Stack Overflow, Siri etc. We propose a novel unsupervised model for semantic similarity based content retrieval, where we construct semantic flow graphs for each query, and introduce the concept of "soft seeding" in graph based semi-supervised learning (SSL) to convert this into an unsupervised model. We demonstrate the effectiveness of our model on an equivalent question retrieval problem on the Stack Exchange QA dataset, where our unsupervised approach significantly outperforms the state-of-the-art unsupervised models, and produces comparable results to the best supervised models. Our research provides a method to tackle semantic similarity based retrieval without any training data, and allows seamless extension to different domain QA communities, as well as to other semantic equivalence tasks.Comment: Published in Proceedings of the 2017 ACM Conference on Information and Knowledge Management (CIKM '17

Social Media Advertisement Outreach: Learning the Role of Aesthetics

Corporations spend millions of dollars on developing creative image-based promotional content to advertise to their user-base on platforms like Twitter. Our paper is an initial study, where we propose a novel method to evaluate and improve outreach of promotional images from corporations on Twitter, based purely on their describable aesthetic attributes. Existing works in aesthetic based image analysis exclusively focus on the attributes of digital photographs, and are not applicable to advertisements due to the influences of inherent content and context based biases on outreach. Our paper identifies broad categories of biases affecting such images, describes a method for normalization to eliminate effects of those biases and score images based on their outreach, and examines the effects of certain handcrafted describable aesthetic features on image outreach. Optimizing on the describable aesthetic features resulting from this research is a simple method for corporations to complement their existing marketing strategy to gain significant improvement in user engagement on social media for promotional images.Comment: Accepted to SIGIR 201